Boo Ray and his band are charismatic enough to carry a video just by performing. But the Americana artist adds a wrinkle or two for the video for “Gone Back Down to Georgia,” premiering below from his new album Tennessee Alabama Fireworks.
The plot — about a woman collecting mysterious envelopes that she delivers to Ray to reveal a secret recipe for Nashville’s famous Hot Chicken — was cooked up by Ray after a discussion with director Price Harrison. “Price and I had been talking about stuff —movies, mostly,” Ray tells Billboard. “I’d been talking about a bunch of David Lynch stuff and we looked at some other movies, even Blade Runner and True Romance.” A Harrison photo shoot with the band that incorporated a red light backdrop gave Ray a sense of the feel that he wanted and led him to come up with a treatment for the video.