For his upcoming The Pleasure of Principles project, diNMachine is exploring a “stripped down” approach, showcased by the minimalist groove of “SOUND PETS,” his latest single. The track is a frantic composition that matches a distorted synth with thick, rapid-fire drums. The track has its moments of raw churning but also morphs into a range of rhythms ripe for some moves on the dancefloor.
It’s true to his intention to “make pop music,” as he said via e-mail. He adds that “these songs are informed by a long take on pop and rock history, listening to and absorbing music from the ’60s to the present. It’s not a retro project, I’m not intentionally referencing anyone, but it’s the music that formed me and it’s bound to filter through.” And shine.
You can listen to “SOUND PETS” below, and look out for The Pleasure Of Principles on February 9th.
EDIT: Here’s more on the track from diNMachine:
“‘Sound Pets’ is another song from the album that has two contrasting parts. The beginning is is pretty driving and there’s a shift midway through to a quiet, melodic section. The inspiration came from the percussive-sounding synthesizer track, almost like an electronic drum, that starts the song. I added drums and layered the droning melody on top of this, also adding a bass to reinforce the low end.
What I started to realize was that the sounds were suggesting some simple progressions: I-IV-V-I and, later, I-flat VII (mixolydian); there was something in the droning “melody” part that communicated this. This could easily be guitar, bass and drums, in fact, when we perform this, I double all the harmonies on piano.
For the second part I found another synth riff that also focussed on simple harmonic relations, in this case I-V-IV-V. The very active synths that overlay this is one of my favorite sounds.
In a way, writing music comes down to fulfilling and denying the listener’s expectations. So why not use mistakes to accomplish that? The last part of the song has three main instrumental parts: a simple 4/4 beat in the snare drum over a repeating synth riff and a melodic bassline. Every now and then the bassline skips a 16th note – makes a “mistake” – shifting a small amount from the 4/4 beat of the snare. This shifting relationship is what this part is mostly about.
The song reminded me of the Beach Boys. I don’t know why. So, I called it ‘Sound Pets.’” READ MORE…
Baby Robot Media is a music publicity and media service agency with employees in Los Angeles, Memphis, Atlanta & New York and represent musicians from all over the world. We specialize in promotional ( PR ) campaigns for albums, singles and videos, tour press, radio, music video production, music marketing, social media campaigns, Spotify campaigns and creating promotional content. Our mission is to help great unknown bands reach a wider audience and to help already successful artists manage their brand identity and continue to thrive. Our music publicists have over 50 years of combined experience in the music industry. We are known as one of the best in the business.