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The lushly layered textures of a 30-piece symphony orchestra above jazzy compositions and mastermind Joe Medina’s own crooning vocals conjure images of Hollywood’s golden age and big band swing.  With his second full-length Amour Bohemian, Medina has created an album that feels plucked out of an alternate timeline that could have been, but never was.

While his last album This Betrayal Will Be Our End was something of a despondent breakup album, Medina assures us he’s in a better place this time around, and this new record is a celebration of love and its glorious (and sometimes terrifying) power to change a life. In this sense, it is fitting that Medina draws so much inspiration from the crooners of yesteryear; modern singers speak of love through a filter of jaded detachment, but old jazz vocalists broached similar emotional subjects with a kind of earnest passion rarely seen nowadays.  But perhaps the most significant influence on MERCH comes from Val Stoecklin’s 1968 album The Grey Life.  The juxtaposition of simple folk guitar and introspective lyrics bolstered by grandiose orchestral arrangements has obviously had a major influence on Medina’s vision for Amour Bohemian.  This influence was so significant that Medina went so far as to track down Richard Heironymus, string arranger on The Grey Life, to employ his assistance with the compositions for Amour Bohemian.

“I’d been a big fan of the orchestral arranger, Richard Heironymus, so I tracked him down to an island off the coast of Washington to enlist his efforts on Amour Bohemian.” says Medina. “The orchestral arrangement for ‘The Only Love’ was the first one he worked on, and he pulled out all the stops. I gave him a few motifs and repeating phrases that I wanted, and he just went to town and came up with some extraordinary stuff. I gave him some Gordon Jenkins arrangements off of Harry Nilsson’s ‘A Little Touch Of Schmilsson In The Night’ for feel, and in turn, I worked my ass off with Frank Sinatra’s Tips On Popular Singingbook to pull the song off.

Sometimes I like to imagine myself as a nightclub act at some smoky, seedy and slightly dangerous European jazz spots in my golden years. When I picture this, I think about standards that I wouldn’t feel embarrassed about singing, and that reflect my innate bit of deviancy coursing through my veins. I’m sure I can think of better examples, but even something like ‘My Funny Valentine’ is dark if you know the backstory. And ‘Angel Eyes’ with that last line, ‘excuse me while I disappear’ — I could definitely do that one. So when I go to that place, I try to write songs of my own that would work amongst standards like that. ‘The Only Love I Understand’ is no different, and I think it’s the best chord arrangement of any of the songs I’ve ever written. I’m very pleased with it!” READ MORE…

Baby Robot Media is a music publicity and media service agency with employees in Los Angeles, Memphis, Atlanta & New York and represent musicians from all over the world. We specialize in promotional ( PR ) campaigns for albums, singles and videos, tour press, radio, music video production, music marketing, social media campaigns, Spotify campaigns and creating promotional content. Our mission is to help great unknown bands reach a wider audience and to help already successful artists manage their brand identity and continue to thrive. Our music publicists have over 50 years of combined experience in the music industry. We are known as one of the best in the business.

The single is taken from MERCH’s mammoth new LP Amour Bohemian featuring contributions from over 65 different artists including members of The Growlers, The Blank Tapes and the 30-piece orchestra Prague FILMharmonic.

Baby Robot Media is a music publicity and media service agency with employees in Los Angeles, Memphis, Atlanta & New York and represent musicians from all over the world. We specialize in promotional ( PR ) campaigns for albums, singles and videos, tour press, radio, music video production, music marketing, social media campaigns, Spotify campaigns and creating promotional content. Our mission is to help great unknown bands reach a wider audience and to help already successful artists manage their brand identity and continue to thrive. Our music publicists have over 50 years of combined experience in the music industry. We are known as one of the best in the business.

Joe Medina makes music as MERCH, except “makes music” doesn’t really fully sell what’s going on here. Really he makes movies or even mountains, with a silent-film-era sense of grandeur and a Sunset Blvd.—the movie and the golden-age music scene—sense of style. He’ll unveil his new Amour Bohemian on Nov. 3, but right now he’s got the song “Two Hearts,” a go-for-broke track with Tijuana Brass horns, unexpected but fearless power-ballad guitar and the last-call spirit of Warren Zevon or Leonard Cohen. (The PR mentions Death Of A Ladies Man, and they’re right—”Two Hearts” is a few stiff whiskeys away from turning into “Don’t Go Home With Your Hard-On”) In a world of protein-alternative laptop pop, MERCH’s Amour is a barbarian king’s victory feast—he’s got a symphony orchestra and a choir!—and maybe one day it will be as classic as Medina hopes. As he explains:

“Just like every other songwriter says, sometimes the really good ones come out of nowhere. I was in my girlfriend-at-the-time’s apartment—by myself—and I sat down with a nylon-string guitar. I ended up knocking the song out in 15 or 30 minutes. She got home when I was playing the thing, and started crying, so I knew I had something. That song probably led to our relationship lasting another six months. Everything else about ‘Two Hearts’ took much longer. The arrangement of the horns, the operatic singers, the strings, the very deliberate way that multiple guitars are all doing simple bits that dance with one another—it’s all a nod to very specific film score kinds of sounds, but also Mexican ranchero music. I grew up with it, and in recent years, I’d listen to it pretty exclusively on the radio during my constant drives between San Francisco and L.A. I hope to record a Spanish-language version of the song sometime soon, and [I also hope] that it works its way into a traditional singer’s repertoire. In this album of songs all about different kinds of love, ‘Two Hearts’ is the one that—I think—is most universal in its theme. I think you can show that song to anyone and they know the kind of place it’s coming from.”

You can pre-order Amour Bohemian here! READ MORE…

Baby Robot Media is a music publicity and media service agency with employees in Los Angeles, Memphis, Atlanta & New York and represent musicians from all over the world. We specialize in promotional ( PR ) campaigns for albums, singles and videos, tour press, radio, music video production, music marketing, social media campaigns, Spotify campaigns and creating promotional content. Our mission is to help great unknown bands reach a wider audience and to help already successful artists manage their brand identity and continue to thrive. Our music publicists have over 50 years of combined experience in the music industry. We are known as one of the best in the business.