Mail the Horse’s sun-baked indie rock rolls like endless plains on a cross-country road trip, relaxed nearly to the threshold of sleep. “Backlash” wavers under a sheet of dust, psych-rock guitars noodling over the twang of a subdued country backdrop. It’s the kind of rock as at home in a Williamsburg bar as a Topeka barn, a universal style meant to unite. This sort of county-fair indie will stay in our cultural consciousness until the day the last guitar is smashed onstage, so it’s a relief that “Backlash” proves we still have a ways to go before we hit the bottom of the barrel. READ MORE…

Baby Robot Media is a music publicity and media service agency with employees in Los Angeles, Memphis, Atlanta & New York and represent musicians from all over the world. We specialize in promotional ( PR ) campaigns for albums, singles and videos, tour press, radio, music video production, music marketing, social media campaigns, Spotify campaigns and creating promotional content. Our mission is to help great unknown bands reach a wider audience and to help already successful artists manage their brand identity and continue to thrive. Our music publicists have over 50 years of combined experience in the music industry. We are known as one of the best in the business.

There is a particular voice that appears with regularity on Atlanta songwriter Ben Trickey’s records. It is an elder persona, the weary voice of experience, that addresses his younger singer as “kid” and shares the kind of advice Trickey has no doubt encountered in bulk growing up in the American South. It is a voice that whispers to him on “Be a Man, Kid” from 2009’s Come On, Hold On and it’s there on 2013’s Rising Waters in the cynical if sincere album-closer “Alright”: “You’ll be alright in a while / though it may take a long, long time . . . / just have some faith that there’s some sunshine someplace / in a spot up the road just a ways”. READ MORE…

Baby Robot Media is a music publicity and media service agency with employees in Los Angeles, Memphis, Atlanta & New York and represent musicians from all over the world. We specialize in promotional ( PR ) campaigns for albums, singles and videos, tour press, radio, music video production, music marketing, social media campaigns, Spotify campaigns and creating promotional content. Our mission is to help great unknown bands reach a wider audience and to help already successful artists manage their brand identity and continue to thrive. Our music publicists have over 50 years of combined experience in the music industry. We are known as one of the best in the business.