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Tunewelders school Adweek on how organic, well-crafted music gives weight to ads and speaks truth about a brand

Tunewelders goat adweek doritos

Getting the right scream for an angry goat in a Doritos crowdsourced Super Bowl spot was just part of the job for the musicians at Tunewelders, a 5-year-old music production company in Atlanta. The shop specializes in customized music and sounds for brands and programming, ranging from goofy to solemn, such as a patriotic melody underlining NFL players reading the Declaration of Independence—another promo Tunewelders did for this year’s Super Bowl audience. Guitarist Ben Holst is co-founder, producer and creative director of Tunewelders. He and co-founder Jeremy Gilbertson work with Jason Shannon and Vic Stafford to tap into what he calls the backlash against “overcomputed, overprocessed” music and the movement toward “organic and authentic” sounds coming from real instruments. READ MORE…

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PopMatters rates Party Dolls’ debut album Love Wars Baby a 7 out of 10

Party Dolls press photo Popmatters pop matters Ryan Adams and Jason Molina The District Attorneys, Tedo Stone, Moths, Ruby the Rabbitfoot and the Archers of Loaf side project Crooked Fingers.

It’s a classic image: the songwriter with a broken heart hunkers down with nothing but a guitar and sees very little daylight while he turns his feelings into songs. All too often, those songs shouldn’t be heard by anyone, but sometimes they strike at the heart of the matter in a way that many can identify with. In recent memory, Josh Ritter’s The Beast in its Tracks found Ritter, in the wake of divorce, giving voice to feelings ranging from anger and charity to regret and humor. READ MORE…

Zoners

Zoners Matt McCalvin Vocals Guitar Synths Phillip Jagger Drums Ryan Davis Vocals Synth Guitar Wes Duvall Bass Chad Le Blanc - Guitar SOFA CITY DESTROY MUSIC LLM 0100101 chill em all em'

BIO

Started in January 2013 as a home-recording project by Matt McCalvin (previously of Gringo Star, Mermaids & Dinos Boys), Zoners is a combination of jittery synths, slicing hooky guitars, barreling bass lines and machine-precise drums creating a full force wall of sound. It wasn’t long before McCalvin put together a proper band, and started playing shows with an impressive list of bands—Speedy Ortiz, The Coathangers, Dog Bite, Subsonics, Beach Day, Diarrhea Planet, The Queers, Sleepy Sun and Those Darlins.
 
Zoners gelled quickly and plans were made for a release on the bands own Destroy Music label. Recording began in the winter of 2013 at the band’s studio, Sofa City, for a four-song split 7-inch with the simpatico ATL band Onchi. McCalvin and company walked out of the studio with a pair of blown out, blistering songs, full of creeping synths, guttural screams and heavily effected guitars and vocals.
 
Crossing the full sonic spectrum of punk and New Wave while recalling the sounds of early ‘80s California hardcore, Zoners nod to classic influences while simultaneously tearing the old sounds kicking and screaming into the now without a hint of nostalgia. The band will release the Zoners/Onchi split on April 15. The songs are the first taste of Zoners forthcoming 13-song LP Chill ‘Em All, tentatively slated for a late 2014 release on Destroy Music.

LINKS

Website / Facebook / Twitter / Instagram

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KevinNottingham.com streams Voli’s new self-titled debut album

Voli photo by Zach Gross press baby robot media soulspazm kevinnottingham.com Kevin nottingham

After some acclaimed work with Roc Nation’s J. Cole, the Jersey native Voli dropped his self-titled debut LP. Voli grew up with an affinity for the arts. He honed his lyricism while internalizing the tastes of his favorite producers of the era. Voli focused on rapping for several years before deciding to shelf his lyrical talents in order to cultivate his production. After mastering Hip Hop production, he worked on developing his style, introducing more Pop, Rhythmic, & Rock into the mix, expanding into a sound with an individual and distinctive style. Check the project below and grab the album via iTunes. LISTEN HERE…