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Baby Baby – U Good? (out September 16th, 2022)
The mid to late 2010s were quite a whirlwind for the freewheeling Atlanta band Baby Baby. There was a wild summer spent traveling with the Warped Tour and slots at top festivals like AFROPUNK in Brooklyn and Riot Fest in Chicago. There was the time a well-known beverage company paid to fly the band across the country to record with a famous producer. “That was cool,” percussionist Colin Boddy says with a chuckle. “And weird.”
And then there were the shared stages with big names from across the musical spectrum, like Black Lips, Bad Religion, Run the Jewels, The Internet and Save Ferris. When you line ‘em up, they actually reflect Baby Baby’s wide-ranging sound: A rowdy, rhythm-driven collision of punk, rock, hip-hop and funk that the band would bottle and sell as Good Times Fuel if it could. “We are the party, so don’t be late getting on board with us,” lead singer and guitarist Fontez Brooks says. “Or yourself. You’re swaggy, so let ‘em know you’re swaggy.”
One spin through Baby Baby’s new album U Good? – their first in six years – and you’ll hear why they can play shows with both SoCal punk legends and ATL rap royalty. But you’ll also hear more than a hint of newfound maturity within these nine songs, as well as a persistent sense of nostalgia for bygone times. “Your 30s can be great for a lot of reasons. You have more money. You can do more shit. You have more autonomy that way. We’re not sleeping on wood floors and couches anymore,” Boddy says. “But there is a sense of longing for the freedom of youth, too. When you look back, you’re like, ‘Oh man, we were really hustling.’”
Brooks concurs: “We’re just a bunch of nostalgic dudes. We love that part of our lives. No offense to the apocalyptic nature of the now, but there’s something beautiful in nostalgia.”
Exhibit A of this theme on U Good? is a song called “90s Stuff” built from big beats, buzzy guitar riffs and pure, uncut yearning for yesteryear: “It’s a party all night long,” Brooks sings in the song’s shout-along chorus, “and we’re listening to ‘90s stuff, where we all belong.” Elsewhere, “Petty Mayonnaise” sports a pop-punk pace and multiple killer hooks as Brooks sings about finding stability in life, even if it doesn’t quite look like he expected it to look half-a-lifetime ago. “It’s about stuntin’ on your old self by giving your new self kudos,” he says with a laugh.
And then there’s “Here,” a song with a wiry groove and a hip-hop coda that’s ostensibly about Atlanta, but it’s also about anywhere and everywhere and everyone. “Wherever you are, you’re ‘here.’ It’s your version of here,” Brooks says, his mind turning toward the rapid gentrification of his home town in recent years. “And you have to appreciate the here because you never know when they might tear it down.”
Baby Baby has called Atlanta home for a long time, but the band actually formed via MySpace in 2009, when Brooks and drummer Grant Wallace were students at the University of West Georgia in Carrollton. After a couple years of writing, recording and rocking shows there, they moved 50 miles east to the big city, where Boddy and bassist Hsiang-Ming Wen joined the fun. They released two albums – 2014’s Big Boy Baller Club and 2016’s Semifamous – that helped fuel the aforementioned whirlwind, which carried Baby Baby through to the end of the ‘10s, when burnout set in – just, as it happened, around the same time the COVID-19 pandemic forced the world into an extended break. “I think we all just needed a few minutes. I know I did,” Wallace says. “It created this perfect time to chill for a bit.”
But chill time is over. Baby Baby is back with their best album yet, one that proves even the grown-up version of the band is a hella good time. And there’s more where that came from: Brooks, Boddy, Wallace and Wen say they’re ready to write more songs and make another record, and they think the world is ready, too. “We’re trying to make more room for absurdity and fun and escapism in rock,” Boddy says. “After the past couple of years, maybe you don’t want to just cross your arms and bob your head for an hour. Maybe you just want to let loose for a little bit. That’s what Baby Baby has always brought to the table.”
“Passionate…emotional honesty has never been more joyful.” – AFROPUNK
“The connoisseurs of fun rock.” – WABE
“[Baby Baby] channels an Art Brut kind of thing — only not so punk, and more rowdy, with a heavy dose of swag.” – Creative Loafing
“Infectious…Blending perfectly with their punk-fueled instrumentals, the band continues to prove how intentional they are in their work.” – Immersive Atlanta